Experian hitwise online dating
“It straddles both web genres as it displays both entertainment features and social tools – but its inclusion in both lists shows how much social and entertainment sites are starting come together.” You Tube topped the list of most visited entertainment sites, closely followed by the BBC Homepage and BBC i Player.
Other popular social networks which were visited regularly in the UK during January 2011 include Linked and Tumblr.
A related feature that was eliminated was the option to contact clients of age differences greater than "Markus," presumably Frind, found tasteful.
Although the Plenty Of Fish site and its "matching" criteria continue to match couples with age differences greater than the 14 year guideline, attempts to contact the "matches" resulted in an inbox message from Markus stating, among other things, "[t]here is no reason for a 50 year old man to contact a 18 year old woman." On March 25, 2015, Plentyoffish Media Inc.
During January 2011 social networking sites, like Facebook and Twitter, collectively registered 2.4 billion UK internet visits and accounted for 12.4 per cent of all UK internet traffic, Experian Hitwise’s latest report found.
However, for the first time in January 2011, social networks took over the top spot and also claimed more of people’s minutes spent online in the UK.
However, some significant changes occurring in online dating today just might be signaling a renaissance for the category.In an August 2012 interview, Markus Frind stated that based on the millions of relationships and marriages Plenty Of Fish has created over the past several years, it is estimated that over one million babies have been born as a result of the website.On May 20, 2013, Frind implemented several changes to the website with the stated goal of focusing on "meaningful relationships." Among these changes were the removal of the "intimate encounters" option.In just the past year, the category has gone from being desktop dominant to a mobile-first category.In July 2013, 65% of all online daters were using desktop in some capacity during their search for love, with the remaining 35% of online daters being of the “mobile-only” variety.